HELLO@EDUARDOGUZMAN.XYZ

SENIOR BRAND DESIGNER
BASED LONDON, UK

EDUARDO GUZMAN

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

My work sits at the intersection of brand design, motion, and marketing, using systems-thinking and emerging creative tools to shape how products are experienced across channels.

(Clients)
Huel
Ministry of Sound
Depop

Selected Works

2019 - 2026

Syntra

Brief: A personal branding project, an AI operating system designed to make modern brand work more intelligent, consistent, and connected.

Syntra is a personal brand design project for an AI operating system built around modern brand work. The concept imagines a platform that brings brand strategy, design systems, voice, and market intelligence into one connected environment, helping teams and AI tools produce more coherent brand experiences. I designed the brand identity to reflect Syntra’s core proposition: transforming complex brand knowledge into living, usable intelligence. The visual language balances precision and adaptability, positioning Syntra as a sophisticated system that feels both strategic and future-facing. The project explores how an AI-native brand can communicate clarity, control, and intelligence without relying on familiar technology clichés. Every element of the identity is designed to reinforce the idea of connection: between strategy and execution, human direction and machine intelligence, and consistency and evolution. Through its positioning, visual system, typography, colour, and digital applications, Syntra is presented as a brand built for a new era of creative operations — where brand identity is no longer static, but active, intelligent, and embedded across every channel.

Role: Senior Designer
Team: Eduardo Guzman
Software: Custom AI tool, After Effects, Figma, Weavy.ai, Photoshop
Year 2026

Huel Brand Refresh

Brief: The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything.

I designed the Brand Guidelines after the brand refresh. The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything. It covers the core foundations: typography, colour, layout, and how the brand behaves across different formats. More than rules, it’s a framework. something that keeps the brand aligned, while still giving enough flexibility to adapt and evolve.

Role: Senior Designer
Team: Eduardo Guzman
Software: Figma
Year 2026

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

For Huel’s Limit Seeker Fund, a global fundraising campaign supporting athletes pushing human boundaries. I created the logo and led the art direction across all visual outputs. The goal was to build a bold, performance-led identity that felt raw, cinematic, and instantly ownable. I developed a cohesive visual system that scaled seamlessly across film, social, apparel, and outdoor, from embroidered branding to large-format billboards. The logo system was stress-tested across digital and physical contexts, ensuring both visual power and production efficiency. The campaign achieved 4.2M+ organic impressions, a 26% engagement rate uplift, and over £150K raised within the first six weeks. It became one of Huel’s most shared brand initiatives of the year, driving a 40% increase in athlete applications and reinforcing the brand’s position as a catalyst for endurance culture.

Role: Senior Designer
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Amie Turnbull
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Illustrator, Photoshop
Year 2025

Ministry of Sound — 28th Birthday Campaign

Brief: Develop For the 28th anniversary of Ministry of Sound campaign

For the 28th anniversary of Ministry of Sound, I co-created the visual campaign celebrating nearly three decades of club culture. The concept was inspired by Windows ‘91 aesthetics, merging early-internet nostalgia with modern digital energy to honour the brand’s roots while speaking to a new generation. Working alongside another designer, I developed the art direction, 3D motion assets, and motion modular design system that unified visuals across print, outdoor, and social. The identity scaled perfectly across digital platforms and physical touchpoints, from posters and billboards to event visuals and motion teasers. The campaign became one of Ministry’s most successful anniversary activations, achieving 2.8M+ social impressions, a 35% engagement uplift, and record event sell-outs within hours of announcement. It reaffirmed Ministry’s position as a cultural icon bridging heritage and innovation in electronic music.

Role: Motion & Graphic Designer
Team: Ryan Winters, Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2019

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments, combining clear, direct messaging with expressive visuals to make sensitive subjects feel approachable, human, and relevant to Depop’s community.

Role: Motion Designer (Freelance)
Team: Depop team & Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2020

Experiences

2018

Junior Designer

Start Design


Assisting in concept development and visual execution across campaigns, supporting senior creatives, and ensuring design consistency throughout projects.

2020

Motion Graphic Designer

Ministry of Sound


Leading the creation of motion assets and visual identities for campaigns and events, shaping the brand’s visual language across platforms, and collaborating closely with the creative team to deliver high-impact content.

2022

Performance Marketing Designer

Huel


Designing high-performing static and motion assets for paid and organic channels, translating data insights into creative strategies, and collaborating with marketing teams to drive engagement and conversions across global campaigns.

2023 - Present

Brand Designer (3D & Motion)

Huel


Leading brand and motion systems across global campaigns, shaping Huelˇs visual language at scale. Partnering with brand, marketing, and product teams to deliver high-performance assets across paid, owned, and product channels while improving speed and consistency in production workflows using AI

HELLO@EDUARDOGUZMAN.XYZ

SENIOR BRAND DESIGNER
BASED LONDON, UK

EDUARDO GUZMAN

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

My work sits at the intersection of brand design, motion, and marketing, using systems-thinking and emerging creative tools to shape how products are experienced across channels.

(Clients)
Huel
Ministry of Sound
Depop

Selected Works

2019 - 2026

Syntra

Brief: A personal branding project, an AI operating system designed to make modern brand work more intelligent, consistent, and connected.

Syntra is a personal brand design project for an AI operating system built around modern brand work. The concept imagines a platform that brings brand strategy, design systems, voice, and market intelligence into one connected environment, helping teams and AI tools produce more coherent brand experiences. I designed the brand identity to reflect Syntra’s core proposition: transforming complex brand knowledge into living, usable intelligence. The visual language balances precision and adaptability, positioning Syntra as a sophisticated system that feels both strategic and future-facing. The project explores how an AI-native brand can communicate clarity, control, and intelligence without relying on familiar technology clichés. Every element of the identity is designed to reinforce the idea of connection: between strategy and execution, human direction and machine intelligence, and consistency and evolution. Through its positioning, visual system, typography, colour, and digital applications, Syntra is presented as a brand built for a new era of creative operations — where brand identity is no longer static, but active, intelligent, and embedded across every channel.

Role: Senior Designer
Team: Eduardo Guzman
Software: Custom AI tool, After Effects, Figma, Weavy.ai, Photoshop
Year 2026

Huel Brand Refresh

Brief: The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything.

I designed the Brand Guidelines after the brand refresh. The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything. It covers the core foundations: typography, colour, layout, and how the brand behaves across different formats. More than rules, it’s a framework. something that keeps the brand aligned, while still giving enough flexibility to adapt and evolve.

Role: Senior Designer
Team: Eduardo Guzman
Software: Figma
Year 2026

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

For Huel’s Limit Seeker Fund, a global fundraising campaign supporting athletes pushing human boundaries. I created the logo and led the art direction across all visual outputs. The goal was to build a bold, performance-led identity that felt raw, cinematic, and instantly ownable. I developed a cohesive visual system that scaled seamlessly across film, social, apparel, and outdoor, from embroidered branding to large-format billboards. The logo system was stress-tested across digital and physical contexts, ensuring both visual power and production efficiency. The campaign achieved 4.2M+ organic impressions, a 26% engagement rate uplift, and over £150K raised within the first six weeks. It became one of Huel’s most shared brand initiatives of the year, driving a 40% increase in athlete applications and reinforcing the brand’s position as a catalyst for endurance culture.

Role: Senior Designer
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Amie Turnbull
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Illustrator, Photoshop
Year 2025

Ministry of Sound — 28th Birthday Campaign

Brief: Develop For the 28th anniversary of Ministry of Sound campaign

For the 28th anniversary of Ministry of Sound, I co-created the visual campaign celebrating nearly three decades of club culture. The concept was inspired by Windows ‘91 aesthetics, merging early-internet nostalgia with modern digital energy to honour the brand’s roots while speaking to a new generation. Working alongside another designer, I developed the art direction, 3D motion assets, and motion modular design system that unified visuals across print, outdoor, and social. The identity scaled perfectly across digital platforms and physical touchpoints, from posters and billboards to event visuals and motion teasers. The campaign became one of Ministry’s most successful anniversary activations, achieving 2.8M+ social impressions, a 35% engagement uplift, and record event sell-outs within hours of announcement. It reaffirmed Ministry’s position as a cultural icon bridging heritage and innovation in electronic music.

Role: Motion & Graphic Designer
Team: Ryan Winters, Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2019

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments, combining clear, direct messaging with expressive visuals to make sensitive subjects feel approachable, human, and relevant to Depop’s community.

Role: Motion Designer (Freelance)
Team: Depop team & Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2020

Experiences

2018

Junior Designer

Start Design


Assisting in concept development and visual execution across campaigns, supporting senior creatives, and ensuring design consistency throughout projects.

2020

Motion Graphic Designer

Ministry of Sound


Leading the creation of motion assets and visual identities for campaigns and events, shaping the brand’s visual language across platforms, and collaborating closely with the creative team to deliver high-impact content.

2022

Performance Marketing Designer

Huel


Designing high-performing static and motion assets for paid and organic channels, translating data insights into creative strategies, and collaborating with marketing teams to drive engagement and conversions across global campaigns.

2023 - Present

Brand Designer (3D & Motion)

Huel


Leading brand and motion systems across global campaigns, shaping Huelˇs visual language at scale. Partnering with brand, marketing, and product teams to deliver high-performance assets across paid, owned, and product channels while improving speed and consistency in production workflows using AI

HELLO@EDUARDOGUZMAN.XYZ

SENIOR BRAND DESIGNER
BASED LONDON, UK

EDUARDO GUZMAN

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

My work sits at the intersection of brand design, motion, and marketing, using systems-thinking and emerging creative tools to shape how products are experienced across channels.

(Clients)
Huel
Ministry of Sound
Depop

Selected Works

2019 - 2026

Syntra

Brief: A personal branding project, an AI operating system designed to make modern brand work more intelligent, consistent, and connected.

Syntra is a personal brand design project for an AI operating system built around modern brand work. The concept imagines a platform that brings brand strategy, design systems, voice, and market intelligence into one connected environment, helping teams and AI tools produce more coherent brand experiences. I designed the brand identity to reflect Syntra’s core proposition: transforming complex brand knowledge into living, usable intelligence. The visual language balances precision and adaptability, positioning Syntra as a sophisticated system that feels both strategic and future-facing. The project explores how an AI-native brand can communicate clarity, control, and intelligence without relying on familiar technology clichés. Every element of the identity is designed to reinforce the idea of connection: between strategy and execution, human direction and machine intelligence, and consistency and evolution. Through its positioning, visual system, typography, colour, and digital applications, Syntra is presented as a brand built for a new era of creative operations — where brand identity is no longer static, but active, intelligent, and embedded across every channel.

Role: Senior Designer
Team: Eduardo Guzman
Software: Custom AI tool, After Effects, Figma, Weavy.ai, Photoshop
Year 2026

Huel Brand Refresh

Brief: The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything.

I designed the Brand Guidelines after the brand refresh. The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything. It covers the core foundations: typography, colour, layout, and how the brand behaves across different formats. More than rules, it’s a framework. something that keeps the brand aligned, while still giving enough flexibility to adapt and evolve.

Role: Senior Designer
Team: Eduardo Guzman
Software: Figma
Year 2026

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

For Huel’s Limit Seeker Fund, a global fundraising campaign supporting athletes pushing human boundaries. I created the logo and led the art direction across all visual outputs. The goal was to build a bold, performance-led identity that felt raw, cinematic, and instantly ownable. I developed a cohesive visual system that scaled seamlessly across film, social, apparel, and outdoor, from embroidered branding to large-format billboards. The logo system was stress-tested across digital and physical contexts, ensuring both visual power and production efficiency. The campaign achieved 4.2M+ organic impressions, a 26% engagement rate uplift, and over £150K raised within the first six weeks. It became one of Huel’s most shared brand initiatives of the year, driving a 40% increase in athlete applications and reinforcing the brand’s position as a catalyst for endurance culture.

Role: Senior Designer
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Amie Turnbull
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Illustrator, Photoshop
Year 2025

Ministry of Sound — 28th Birthday Campaign

Brief: Develop For the 28th anniversary of Ministry of Sound campaign

For the 28th anniversary of Ministry of Sound, I co-created the visual campaign celebrating nearly three decades of club culture. The concept was inspired by Windows ‘91 aesthetics, merging early-internet nostalgia with modern digital energy to honour the brand’s roots while speaking to a new generation. Working alongside another designer, I developed the art direction, 3D motion assets, and motion modular design system that unified visuals across print, outdoor, and social. The identity scaled perfectly across digital platforms and physical touchpoints, from posters and billboards to event visuals and motion teasers. The campaign became one of Ministry’s most successful anniversary activations, achieving 2.8M+ social impressions, a 35% engagement uplift, and record event sell-outs within hours of announcement. It reaffirmed Ministry’s position as a cultural icon bridging heritage and innovation in electronic music.

Role: Motion & Graphic Designer
Team: Ryan Winters, Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2019

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments, combining clear, direct messaging with expressive visuals to make sensitive subjects feel approachable, human, and relevant to Depop’s community.

Role: Motion Designer (Freelance)
Team: Depop team & Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2020

Experiences

2018

Junior Designer

Start Design


Assisting in concept development and visual execution across campaigns, supporting senior creatives, and ensuring design consistency throughout projects.

2020

Motion Graphic Designer

Ministry of Sound


Leading the creation of motion assets and visual identities for campaigns and events, shaping the brand’s visual language across platforms, and collaborating closely with the creative team to deliver high-impact content.

2022

Performance Marketing Designer

Huel


Designing high-performing static and motion assets for paid and organic channels, translating data insights into creative strategies, and collaborating with marketing teams to drive engagement and conversions across global campaigns.

2023 - Present

Brand Designer (3D & Motion)

Huel


Design 3D product visuals and motion content across campaigns, helping shape and evolve the brand’s visual language. Work closely with creative, marketing, and product teams to deliver cohesive, high-impact assets across digital and physical channels.